Welcome to new owner Caley

Welcome

If we've never met before, hello. I'm Caley, and I still can't quite believe I'm writing these words. With immense gratitude (and more than a few happy tears), I have the privilege of introducing myself as the new owner of Alexa Lily.

For many years, I wasn't the person behind the brand - I was one of you. 

As a wife and mother of five, life has always been wonderfully full. Between school calendars, sports fixtures, birthdays, appointments, family holidays, grocery lists, business dreams and everything in between, my Alexa Lily planner became my constant companion. It wasn't simply where I wrote down my schedule; it was where I planned our family's memories, recorded prayers, chased goals and made space for the things that mattered most. 

Like so many of you, I looked forward to choosing my new planner every year. It became a small tradition that marked the beginning of a fresh season and a fresh start. Never in my wildest dreams did I imagine that one day I would have the opportunity to lead the very brand that had become such a meaningful part of my own lite. 

Looking back, I can see God's faithfulness in every step. What once felt like an impossible dream has become a responsibility I don't take lightly, and one I feel deeply honoured to carry forward.

As we step into this new chapter together, my heart is simple.

To honour everything that has made Alexa Lily so loved. 

To continue creating planners that are not only beautiful, but truly practical for real life. To inspire women to live intentionally, dream courageously and make space for what matters most.

And to build a community that feels encouraging, uplifting and full of purpose. 

While there will certainly be exciting new ideas ahead, the heart of Alexa Lily will remain the same. This brand has always been about more than planning – it has been about helping women create lives they love, one day at a time. To every customer who has supported Alexa Lily over the years: thank you. Your loyalty has built something incredibly special, and I feel honoured to become part of its story. I truly can't wait to get to know you, hear your stories, celebrate your milestones, and continue creating products that become part of your everyday life - just as they have been part of mine for so many years.

Here's to fresh pages, new beginnings, and this beautiful next chapter together.

With Gratitude,
Caley x
The New Owner of Alexa Lily