Welcome to Alexa Lily

Some opportunities feel like business decisions. Others feel like they’re part of a bigger story. For me, becoming the owner of Alexa Lily has been exactly that.

I’ve always loved beautiful stationery, thoughtful organisation and creating calm in the midst of a busy life. As a wife and mother of five, I know how quickly the days can fill up, and I also know the difference a well-designed planner can make. Not just in keeping life organised, but in helping us live with greater purpose and intention.

When the opportunity came to continue the Alexa Lily story, I knew it was something special. This wasn’t just a business - it was a brand I genuinely admired, built on beautiful design, quality craftsmanship and practical functionality.

Meet the new Owner - Caley:

I’m incredibly grateful to Jen, whose vision and creativity established Alexa Lily as the brand so many women have come to love. It is an honour to build on the foundation she created while bringing my own heart and vision into this next chapter.

My promise is simple: to continue creating planners that are as beautiful as they are functional, helping you organise your days, pursue your dreams and make space for what matters most. Because at Alexa Lily, we believe a planner is more than a place to write your schedule. It’s where beautiful lives are intentionally planned.

Welcome to the next chapter. I’m so grateful you’re here.

Caley x 

Meet the founder - Jen:

It all began with one mother’s search for a daily planner that was both functional and beautifully designed—something to help her manage the busy rhythm of life with twin girls. That mother was our founder, Jen, and the planner was The Weekly Edit—the very first Alexa Lily product, and the one that got people talking. Why? Because in a crowded market of diaries and organisers, this one delivered on all fronts: function, quality, and aesthetic appeal.

These three qualities continue to define Alexa Lily. Building on the success of The Weekly Edit, Jen went on to create The Daily Edit and The Monthly Edit, each designed with the same thoughtful balance of practicality and style.