Welcome to Alexa Lily

Some opportunities feel like business decisions. Others feel like they’re part of a bigger story. For me, becoming the owner of Alexa Lily has been exactly that.

I’ve always loved beautiful stationery, thoughtful organisation and creating calm in the midst of a busy life. As a wife and mother of five, I know how quickly the days can fill up, and I also know the difference a well-designed planner can make. Not just in keeping life organised, but in helping us live with greater purpose and intention.

When the opportunity came to continue the Alexa Lily story, I knew it was something special. This wasn’t just a business - it was a brand I genuinely admired, built on beautiful design, quality craftsmanship and practical functionality.

Meet the new Owner - Caley:

I’m incredibly grateful to Jen, whose vision and creativity established Alexa Lily as the brand so many women have come to love. It is an honour to build on the foundation she created while bringing my own heart and vision into this next chapter.

My promise is simple: to continue creating planners that are as beautiful as they are functional, helping you organise your days, pursue your dreams and make space for what matters most. Because at Alexa Lily, we believe a planner is more than a place to write your schedule. It’s where beautiful lives are intentionally planned.

Welcome to the next chapter. I’m so grateful you’re here.

Caley x